“Fight Against Stupidity And Bureaucracy”
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A few weeks ago we were setting up a new company. I won’t bore you with the details of that, except for one thing.
It involved creating a new logo as part of the deal for use on web sites, stationery, etc.
Most, if not all businesses have them. There are different criteria depending on the type of business. But as the public image of your business, and invariably the first thing people see, it is an important thing to think about and try to get right.
I did a logo competition a few months back (click here if you want to see it) and most of the logos on it were clever as well as relevant to the businesses they were representing.
That’s the way it should be, and it would be, except for stupid people. You see you don’t have to be smart to start a business. And you don’t have to be smart to get someone to design a logo for you either.
But a bit of intelligent thought would help as the business logos below illustrate.
What they were thinking and how they did not spot the obvious catastrophes they were creating I just do not know.
Judge for yourselves and tell me if any of these would have got your stamp of approval if they had been designed for your company.
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And probably worst of all considering
the pedophile and cover-up scandals
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