“Fight Against Stupidity And Bureaucracy”
They call it Black Friday nowadays. It could just as easily have been Red Friday or Purple Friday or Green Friday or Any-Color-You-Like Friday. But the marketing men called it Black Friday and we’re stuck with it.
This is the day when people queue up for hours in the hope of getting something they don’t really need at a discount price they can’t really afford. And sometimes they lose their minds and fight and trample on each other for the dubious privilege.
Ah, the dumbing down of the dumb and the dumber!
When I say dumb and dumber don’t just think I am talking about the uneducated. Not in the least. Some of those for whom schooling was anathema have a lot more street savvy than most, something they have learned in what is sometimes known as the school of hard knocks – in other words, life!
I have learned that idiots come in all shapes and sizes and with all forms of learning and skills. There are smart football players and there are dumb ones. There are smart doctors and there are dumb ones. There are even smart academics and there are the well educated fools who may be exam passing machines but who haven’t the common sense to go to the local store and buy a loaf of bread.
A friend of mine, let’s call him Fred, was a guy like that. He had degrees by the yard, undergraduate, master’s degrees and even a PhD. I suppose I should have called him Dr Fred.
Academically he was brilliant. And a great teacher of academic subjects. He traveled the world and lectured in various schools and colleges to great acclaim.
But Fred hadn’t the common sense of a gnat when it came to commerce. All his life he bought things far too dear but always thought that he had bought them cheap. He was a car salesman’s dream customer, manna from heaven for a realtor, and bread and butter – and chocolate cake with icing – for any shopkeeper selling computing or electronic gear.
The reason Fred comes to mind today is that he was also one of the idiots who would queue up half the night for a sale bargain, particularly where rare books were concerned. Fred was an avid collector.
Every year our local University bookstore held a one day sale where most of their books were discounted by at least 10 or 20 percent, but where one in particular was discounted by a massive amount, at least by half and sometimes by even more.
One year Fred spotted a book he had been after that was in the sale. It had been reduced from $500 to little over $100 and Fred was determined to have it.
So he spent the night and day before the sale getting as much sleep as he could. Then he made a flask of coffee and a few sandwiches, got a sleeping bag and set off confidently about 3 am in the morning to go to the bookstore to camp out until it opened.
When he got to the store there was no one around, in fact nothing at all on the street, except for a large cardboard box sitting at the entrance to the shop. Fred quickly surmised that it was extra stock that had been delivered after hours for the sale.
He rolled out his sleeping bag, climbed inside it and settled down for the night. It was about this time of the year and cold, but not freezing or anything too extreme. He was comfortable enough.
The time passed slowly as it usually does at night when you aren’t able to get to sleep or when you are nervously anticipating some event that will happen in the morning. Four o’clock and five o’clock came and went, and at around six o’clock Fred ate his sandwiches and drank his coffee. He was very content. Just another couple of hours to go and the book would be his.
By seven-thirty it was just beginning to get light. Traffic had started to move along the main streets as people began to make their way to work. The side street where the bookshop was however was still deserted, apart from Fred and the big cardboard box.
And then about ten minutes before eight the staff of the bookstore started to arrive. They smiled at Fred as they walked past and opened the door of the store. They switched the lights on and closed the doors again. Fred knew that they would open them again soon, when they had got themselves organized. Just a few more minutes he thought. Fred stood up and rolled up his sleeping bag, ready to enter the store.
That was when he heard the alarm. It wasn’t very loud and at first Fred thought it was coming from another street nearby. It wasn’t. Then he thought it was coming from inside the bookstore, possibly part of their security system. But it wasn’t that either. And then, before he could think up any other possibilities the alarm stopped just as suddenly as it had started.
Then to Fred’s complete and utter amazement the flaps of the cardboard box flew open and a head came out. It was a young man and as he got to his feet and stretched his arms he looked over at Fred and said, “Morning. You here for the book sale too?”
It was a classic ‘WTF’ moment. But Fred was having trouble grasping what had just happened and he couldn’t get any words from his brain to his lips. So he just stood there, mouth slightly open, trying desperately to piece together what was happening in front of him.
“I’ve done this before,” the young man said cheerfully to Fred. “Best place to be on a cold night is inside a cardboard box. Those old homeless guys know a thing or two I can tell you.”
This time words started to come to Fred. “Were you… did you… have you been… were you in that thing all night?” he eventually spluttered the question out.
“Sure thing,” the young man replied. “Had to get that first edition of..” and he named the book that Fred had his heart set on. “There’s only the one copy, you know.”
Fred did know, boy did he know. But it never occurred to him that someone else might know the value of the book or that they might want it too. It never occurred to him to look at the cardboard box, even though he had been there beside it for most of the night. And it certainly never occurred to him that there might be somebody inside it!
“FFS!” Fred exclaimed, more to himself than anyone else. He didn’t say another word after that. He didn’t go into the bookstore either. He turned and walked away, still not entirely sure, I think, what had just happened.
As for me, you wont get me near a shop tomorrow, bargains or not. If you are going shopping then good luck, this might be what you are letting yourself in for.
9 thoughts on “It’s Black Friday, Shop ‘Til You Drop”
Consumerism at its worst. Me, I am going to get a manicure and pedicure. Perhaps spend the rest of the day cleaning my office.
Consumerism at its worst sums it up perfectly. Thanks for commenting.
Ya know, it’s called “Black Friday” because many stores would go into the “black” (profit) just on the sales of that day. Believe me, I’ve watched credit card charges go up orders of magnitude on Black Friday!
I have NEVER stood in line for a store, and I never will. There is ALWAYS another way to get that something you really want. I especially like estate sales – why should I bust my hump to get something special, when the spouse (who has no idea hat the heck makes it so special) will drop it on a table with a $1 or a $5 on it? 😀
Couldn’t agree more.
I will shop later! I don’t much for myself anymore.
I prefer Amazon or Ebay or some other online stores these days. A lot less crowded.
Thankfully, that craziness passes us by.
I avoid shopping altogether, for everyday items, and put it off until absolutely unavoidable. I certainly don’t do any type of ‘Christmas’ shopping. Consumerism at it’s worst? I didn’t know it had a ‘best’. 😉
I think you’re quite right, consumerism doesn’t have best. Online shopping has been a wonderful invention for people like me/us. Thanks for commenting.